Think back to those embarrassing photos from when you were younger, not a pretty sight right? Even the most digital forward brands have had an awkward stage.
We’ve changed a lot ourselves at Your Favourite Story – read about our company rebrand and check out what we used to look like. We decided to take a look back at some of the more cringe worthy digital transformations from major brands.
American soft drink company, Coca-Cola (Coke), is sold in over 200 countries worldwide, with many other spinoffs including Diet Coke, Cherry Coke and Coke Zero. During the 90’s Coke created some memorable advertisements that would make a modern day marketer cringe (one even featuring a famous Friend). Coca-Cola have pushed the standard for digital content in recent years- creating interactive campaigns such as Share a Coke with ___ and memorable video content.
Known for their fancy footwear, Nike, is a sports apparel industry leaders who have embraced digital by actively incorporating tech into their apparel. Although ahead of the competition at the time Nike’s previous digital image now feels very static and retro.
Retro isn’t always a bad thing, many comparisons can be made between Nike’s 1988 Advert and their 2016 Iron Nun campaign – both very enjoyable.
When you think of brand innovation one name springs to mind- Apple. They have not only revolutionised the digital world, but they have made tech cool again. Looking back at their website from 1997, 1998, and 2001 you wouldn’t believe Apple are one of the largest brands in the world. Their old website designs are completely different than their current clean design. Apple has made themselves a household name by showing that they think different and have a playful sense of humour.
I’m loving it! McDonalds hasn’t always been the most conventionally digital brand, but recently have reinvented themselves through their use of digital in store and through social media campaigns. Adding more in store interactive elements such as quick order kiosks to many locations. McDonalds have tried to appeal to younger generations through their TV commercials and Happy Meal toy selections; in recent years McDonalds have shed this image to be more adult friendly. The previous Mcdonalds website focuses on birthday parties and Kid’s Zones and feels very plain, the current McDonalds website feels more product focused.
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