Fact: You can have the most advanced content management system that money can buy, but if you fail to keep it updated and organised it can have devastating consequences for your site. We’ve pulled together a few top tips that should not only make your life easier as a Web Content Manager, but also guarantee you are maximising your platform’s potential.

Know your brand

Whether you are managing a site in-house or working for a client, it is essential to present a clear and consistent message to your customer. This should focus on presenting relevant content, tone of voice and adhering to any brand guidelines. Gone are the days where websites were just a place to find information. Nowadays, your website offers a shop window to your brand and an opportunity for users to engage with its content. Presenting a unified digital presence is crucial in ensuring the overall brand message isn’t lost.



A fundamental part of managing your content effectively, is ensuring your folder structure and assets are in order. If you are fortunate enough to be starting a new site build from scratch, then make sure you set up the page structures logically and in a format that is future-proof. For those inheriting legacy systems you may have hundreds of pages that are no longer in use. In this instance, it is best to complete an audit to establish what is and isn’t needed. From there you can remove any redundant content.

Similarly, letting your Digital Asset Manager run wild is a big no no. Try to keep duplicates to minimum and remember to save your assets with consistent and logical naming conventions as this will make locating them a lot easier.

content management



Delivering projects on time, for our clients, is a must. Before you start any project or task, ensure that all the necessary aspects of the brief have been provided and there is a clear plan in place. Understanding the requirements will give you an opportunity to raise any potential obstacles and more importantly save your client from any unwanted surprises.



Website management by virtue, can spread across many departments in an agency. From Strategy and Design to Development and Analytics all disciplines should and will feed in your Content Management team. Joining up the dots and eliminating silos is critical in creating a unified vision for both your client and your business. It’s also a great way to encourage knowledge sharing across different departments.



Content management systems can be restrictive, but that shouldn’t stop big ideas. There are many ways you can achieve bespoke, user-focused content whilst using the out-of-the-box components that come with many CMS, enterprise or otherwise. Whether it’s using custom HTML, or being able to re-configure existing templates, adding value to the CMS will help deliver more dynamic content for your clients and build working knowledge of your content management system.

Leave a Reply