One of the key differences between Adobe Analytics and Google Analytics is Adobe’s use of props, eVars and events. To fully understand customer behaviour all 3 need to be correctly used and implemented on a website.
A wise man once said, “It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is the most adaptable to change.” Profound advice from Charles Darwin and a sentiment that many brands have either run with, or run from. In fact, a company’s openness to innovation can prove the fundamental ingredient in securing a successful future.
Adobe Experience Manager upgraded to its latest 6.4 version earlier this year. Picking up from where 6.3 left off, AEM’s most recent offering promises to make authoring content easier. With focus on creating fluid experiences, innovation through automation and the benefits of adopting a cloud-based approach.
This month everyone’s favourite video streaming service had a wobble. After missing their Q2 growth subscription target Netflix’s stocks dropped by 14% leading to several think pieces questioning their future. But what does the future of video streaming as a whole look like? With competition ramping up from big brands like Amazon, Disney and Apple, and existing content producers such as HBO and ITV, will Netflix be able to maintain their current level of dominance?
Learning anything new can be daunting at the best of times and this is no different when trying to get your head around a new Content Management System (CMS). So to avoid the aimless clicking or the feeling that you might break the whole thing, we’ve come up with a few tips to get over this content hump.
Unquestionably, the key take-home from the Adobe Summit was the importance of creating unique customer experiences. Buying habits are undoubtedly changing as the market-place becomes an even more fiercely competitive battleground. Customer loyalty is a hotly contested area and it’s essential that brands adopt a ‘subscription mindset’, recognising that customers are only ever one click away from renewing their subscription or looking elsewhere.
Fact: You can have the most advanced content management system that money can buy, but if you fail to keep it updated and organised it can have devastating consequences for your site. We’ve pulled together a few top tips that should not only make your life easier as a Web Content Manager, but also guarantee you are maximising your platform’s potential.
One of the most exciting emerging technologies is augmented reality. Even though AR is nothing new, but its widespread use is yet to come. This medium offers endless possibilities which can be both practical and entertaining.