Introducing the Google Analytics-certified Analytics Team

What a year!

The Analytics team had an exciting 2013 as they solidified themselves as an integral branch of the agency, offering our clients an unprecedented service in analytics.

How you ask? Well, the Analytics team do more than simply provide data, they look for the trends and information behind the numbers. This helps make informed decisions, set realistic goals and optimise ROI through the use of analytics.

This also led to us becoming a corporate member of the Digital Analytics Association (DAA), which we received in the second half of 2013. Only a handful of independent agencies in London are members of the DAA, and we’re delighted that we have joined this elite bunch.

Looking forward…

Now, with the dust barely settled on the New Year celebrations, the  Analytics team have already been hard at work and have had a successful start to 2014. This month we’re proud to announce that our full Analytics team are now Google Analytics certified.

So let us introduce you to our fully-qualified Analytics team:

– Head of Analytics and Insights: Dr Karandeep Singh
– Client Insights Manager: Amit Devani
– Analytics and Optimisation Specialist: Michael Nguyen
– Analytics Implementation Specialist: Ivan Santini

Of course, we already knew the team were experts in Google Analytics – but now they have the official certifications to back up that they know their stuff and we’re thrilled for them!

Google Analytics is by far the most used website traffic analysis tool out there, so this was a crucial achievement for our Analytics team to reach. From this, we are now also offering Google Analytics training for prospective analytics professionals or companies who wish to have their teams trained to become proficient in analytics.

The Analytics offering

This year is set to continue being a fruitful one for the Analytics team, as they go to new heights to provide clients with unparalleled insights to help move their businesses and brands forward.

The services offered by the Analytics team include:

Set-up & management:
Analytics solutions utilising packages that include Google Analytics, Omniture SiteCatalyst, Webtrends, Unica Campaign Management and Coremetrics

Audit & training:
Identifying anomalies in you current tracking code and providing recommendations to improve your data, as well as training your in-house teams to ensure you get the best out of your existing analytics systems

Reporting & dashboards:
Providing more than just reams of numbers. We provide insightful information driven by data to help you make the most out of your marketing budget

Conversion optimisation:
Focusing on changing behaviour in non-converting traffic, rather than tweaking the existing conversions

Social media listening & optimisation:
Looking at both sentiment and audience behaviour to ensure that your content plans are creating the response to suit your end business goals, not just “likes”

Whatever your requirements, our Analytics team will be able to provide the bespoke level of consultancy you need

You can find out more about all of these analytics services that we offer here.

Analytics events

On top of all of this, later on in January we’ll be hosting the first Analytics Afternoon; a free session with a focus on how analytics can fuel the strategies and insights which drive business growth and give real results.

The January Analytics Afternoon is fully booked, but fret not – we’ll be hosting more events throughout the year, with the next one scheduled for February. Keep an eye on our Facebook and Twitter pages for all the details so you can secure your place, or view the event page here.

All in all, 2014 is set to be a very exciting year for the Analytics team and the agency as a whole. Watch this space!


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