It’s time to introduce your brand to the world; where should you start?
You can no longer rely on word of mouth alone, your brand awareness needs to take a step into the digital age. That means diversifying your reach, and taking steps forward to showcase your business as a heavy hitter in your industry.
Why should awareness be an important first step when launching a new product?
Your company’s bottom line sales figures depend on your brand being visible and recognised. You can have the best product in the world, but if no one knows about it – you’re not going to see sales numbers. Many people think this means spending more on ads and using celebrities, but in most cases that just isn’t feasible or needed. Instead it requires a lot of hard work and knowing when guidance is needed to push your product further.
The best brand awareness strategy requires a carefully crafted multi-faceted approach, this will improve brand engagement with current, past and future customers. “71% of consumers who have had a good social media service experience with a brand are likely to recommend it to others.” We’ve worked with a number of brands to build awareness around product launches. One thing we’ve realised is the importance of having everyone in the team onboard with the vision and direction the business will be taking.
Many fantastic brands have overlooked key decision makers when making forward change and found themselves on the backfoot because of it. Your team are the driving force of the idea- if you don’t believe in your brand – your target audience won’t believe in your brand.
Another key learning we’ve experienced is brands who fail to recognise technology. It’s fine to be comfortable with a process, but it can often leave brands behind when competitors are willing to experiment and try new digital solutions.
It doesn’t mean you need to shell out a large portion of your budget to create a customised VR experience (unless you want to) simple tech changes can move your launch further – it can be as simple as adding a video to your page, updating your social media approach to the newest channels or reworking your check out process for cart abandonment.
Knowing when you’ve hit a wall:
It happens to the best of us, it can feel disheartening to hit a wall in your launch. You’re finding your sales are plateauing or dropping, you don’t know what the next step is in your product launch path and you’re spending money without seeing results. Luckily this is a great time for you to look to product launch experts for help crafting your next step. Our team has been helping brands launch products for over 11 years, our experts know what works and can guide your brand through your pre-launch, launch and post-launch stages.
Hopefully you will be able to use these tips to move your launch forward. If you’re successful in raising your brand awareness you should see followers converting into customers and building your brands image in the process.