Living in London, it’s not every day that I get to sit in a Massey Ferguson tractorAs they are one of my clients I thought it would be a great idea to spend the day at the ‘Discover AGCO 2014’ exhibition at the NEC, Birmingham. It might sound silly but I don’t think you can appreciate just how big some of the tractors and combine harvesters are until you’re standing next to them, or in my case – sitting in the wheel!


The event showcased the largest display of AGCO machinery and equipment that has ever been brought together for the UK and Ireland, so it was a good chance for me to not only see the Massey Ferguson range but the other brands that fall under the AGCO umbrella such as FENDT, Challenger and Valtra. I immersed myself in in the ACGO cinema experience to polish up my brand vision, mission and business values knowledge – the Morgan Freeman sounding voice over definitely kept the rooms attention.

One of the highlights of the day was seeing our very own ‘Product Picker’ – a 55” touch screen – which allows users to navigate through the different products and features that the Massey Ferguson range offers. Seeing the product in its intended surroundings definitely helps…


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