It’s that exciting time of the year as the Digital & Web Analytics Summit comes to London.

Taking place on May 14 – 15 in London’s Bishopsgate area, the 2014 UK, and Digital & Web Analytics conference welcomes executives from around the UK to come and talk data.

The event encourages participation and knowledge sharing, so I’m thrilled to present on my favourite topic: ‘Convert the Non-Converting’. We’re of course not talking about converting your religion or belief but your online visitors. This discussion will be around how you can convert more online and help bring in extra revenue at the same marketing cost. I’ll also be discussing our unique MADOC approach to conversion optimisation.

Follow the day on our Twitter @DigitalAnnexe, or with the hashtag #DATALDN, and stay tuned after the event to find out what went down.

I hope to see you at the event.


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