Report from YFS B2B Marketing Event -26th October

Last week, we hosted a B2B marketing event with a number of interesting speakers. To kick things off, we had one of favourite clients, Ben Richardson, Global Marketing & Brand Director, of Stanley Black & Decker. Ben has spoken at our previous events and is a great speaker and always delivers lots of excellent insight in direct and common sense style.

Courier Live 2018

Courier Live 2018

Recently a few of us attended a great conference by the coolest b2b and start up magazine in the UK – Courier.  For the first time ever, they arranged their own conference to allow the “movers and shakers of modern business and start up culture” to come together in a kind of SXSW festival of innovation.

Adobe Summit 2018 I London I EMEA

What we learnt at Adobe Summit 2018

Unquestionably, the key take-home from the Adobe Summit was the importance of creating unique customer experiences. Buying habits are undoubtedly changing as the market-place becomes an even more fiercely competitive battleground. Customer loyalty is a hotly contested area and it’s essential that brands adopt a ‘subscription mindset’, recognising that customers are only ever one click away from renewing their subscription or looking elsewhere. 

digital technology

Get Out! | YFS Visits the London Motor Show – A Drive Towards Digital

The car of the future is fuelled by digital.  Considering the rate at which technology is moving, this is hardly surprising, but what are car brands doing to ensure their place in the digital highway?  To find out more, the team headed over to the London Motor Show 2018 at the ExCeL.

Get Out! YFS visits the Flipside – An Interactive Experience

Digital is a field where change is embedded in the source code. New tech innovations and interesting applications are pushed out every day – some that work better than others! To keep apace with the latest industry trends, each fortnight we visit interactive experiences and exhibitions to see what the industry’s got to offer. This week? The Flipside.

Get Out! | YFS visits Sense of Space – an event built for UGC

In our digital world, UGC (user-generated content) is a gold mine for brands, and today, there are two types of UGC – brand catalysed content and user instigated content (explained below.) In light of this, the Social and Strategy team popped over to the Sense of Space exhibition in Liverpool Street, to get an understanding of why this exhibition attracts Instagrammers and their filter fabulous shots.